Targeted Haircare for All Hair Types

For
Being
You

For all hair types

1a–1c For straight or fine hair

2a–2c For wavy or frizzy hair

3a–3c For curls of all types

4a–4c For dry hair or coils

Formulas targeted to your hair type
Formulas targeted to your hair type
Formulas targeted to your hair type
Formulas targeted to your hair type
Formulas targeted to your hair type

being is a line of targeted haircare tailored to all hair types and textures. our effective formulas meet your hair exactly where it is: working to finesse and de-stress what you have, rather trying to make it something it's not. so whether you’re curly and coarse or fine and flat, we’re here to guide you through a custom routine to unlock your cutest, comfiest hair ever. for hair that feels more ‘you’.

Who We're Being

though the world of haircare is growing, it still suffers from a literacy problem. people don’t know what their hair needs because ranges are either one-dimensional or super confusing. (or both!) being is here to change that: demystifying your routine with formulas tailored to YOUR HAIR TYPE. being there for your hair is our job, so let us guide you through a custom routine that works for your hair, rather than against it. for less doing and more being.

The Being Board

Emily Flores is a Mexican-American journalist and founder/editor in chief of Cripple Media, the first-ever media company empowering young disabled creatives. At its heart, Cripple Media aims to train and centre young disabled media professionals to lead conversations in mainstream media and provide a platform for Gen Z creatives.

Emily Flores
Journalist and Founder

@emilyflowurs

Akili King is a journalist and senior beauty editor at ESSENCE Magazine, and a columnist for The Cut and Vogue. During her time at Vogue, she created Texture Diaries, a column that celebrates and affirms Black hair and beauty, which she continues to write today. Akili’s work focuses on uplifting and centering underrepresented voices in the worlds of beauty, wellness, and media.

Akili King
Writer and Beauty Expert

@akili_

Shahd Batal, a Sudanese-American lifestyle creator, launched her career sharing natural hair and beauty tutorials. In 2016, she embraced wearing her hijab full-time, signifying her pride as a Muslim-American. Shahd remains a trailblazer in the fashion and digital space, continuing important conversations about modest wear and hijab representation. She has since partnered with the likes of Nike, Dior and Valentino.

Shahd Batal
Creator

@shahdbatal

Alyx Liu is a gender non-conforming (all pronouns) celebrity hairstylist, personality, and founder of Útiles Beauty. Renowned for their influence in both social media and the LGBTQIA+ community, Alyx's activism and social justice efforts extend far beyond their professional capabilities in the beauty space. Clients include Ariana Grande, Demi Lovato, Miranda Kerr, Faouzia, Maitreyi Ramakrishnan and Ivy Getty, among others.

Alyx Liu
Celebrity Hairstylist

@alyxliu

Your Hair Type

No sulfates
No parabens
No silicones
No phthalates
For all hair types
Dermatologically tested
Certified cruelty-free
Leaping Bunny approved
Ethically sourced ingredients
Recyclable
Formulated with trichologists

For Being You

For all hair types

1a–1c For straight or fine hair

2a–2c For wavy or frizzy hair

3a–3c For curls of all types

4a–4c For dry hair or coils

Formulas targeted to your hair type

The Range

WHAT'S YOURHAIR TYPE?

“It felt like a pillow touching my hair”

— AIMEE

“It made managing my hair so much easier”

— ADAM

“made my hair feel light, soft and clean”

— LAURYN

Being U, With Us

For
Being
You

WHAT'S YOUR
HAIR TYPE?