- Haircare for Being you
- Shop Now @ Walmart
- Formulas targeted to your hair type
- Shop Now @ Walmart
- Haircare for Being you
- Shop Now @ Walmart
- Formulas targeted to your hair type
- Shop Now @ Walmart
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being is a community-led hair care brand with a line of moisture-rich shampoo, conditioner, treatments and styling products created to meet all hair types exactly where they are. being was born to finesse and de-stress what you have, rather than trying to make it something it's not. Whether you’re curly and coarse or fine and flat, we’re here to guide you through a custom routine to unlock your best hair yet.
Seoul-born, New York-based Sky Kim is a celebrity hairstylist and visual artist—and a trusted part of being’s expert community. Her work spans editorial, fashion and red carpet appearances, with clients including Jenna Dewan, Brooke Shields, Tommy Dorfman, Bretman Rock, Liza Koshy, Stephanie Hsu, Avantika, Tefi and Sherry Cola.
SKY KIM
celebrity hairstylist
3A-3C
For curls of all types
AKILI KING
writer and beauty expert
Akili King is a journalist and senior beauty editor at ESSENCE Magazine, and a columnist for The Cut and Vogue. During her time at Vogue, she created Texture Diaries, a column that celebrates and affirms Black hair and beauty, which she continues to write today. Akili’s work focuses on uplifting and centering underrepresented voices in the worlds of beauty, wellness, and media.
@akili_
AKILI USES:
3A-3C
For curls of all types
EMILY FLORES
journalist and founder
Emily Flores is a Mexican-American journalist and founder/editor in chief of Cripple Media, the first-ever media company empowering young disabled creatives. At its heart, Cripple Media aims to train and centre young disabled media professionals to lead conversations in mainstream media and provide a platform for Gen Z creatives.
EMILY USES:
3A-3C
For curls of all types
@emilyflowurs
SHAHD BATAL
creator
Shahd Batal, a Sudanese-American lifestyle creator, launched her career sharing natural hair and beauty tutorials. In 2016, she embraced wearing her hijab full-time, signifying her pride as a Muslim-American. Shahd remains a trailblazer in the fashion and digital space, continuing important conversations about modest wear and hijab representation. She has since partnered with the likes of Nike, Dior and Valentino.
SHAHD USES:
3A-3C
For curls of all types
@shahdbatal
ALYX LIU
celebrity hairstylist
Alyx Liu is a gender non-conforming (all pronouns) celebrity hairstylist and personality, known for their influence in both social media and the LGBTQIA+ community through activism and social justice efforts. Clients include Ariana Grande, Demi Lovato, Miranda Kerr, Faouzia, Maitreyi Ramakrishnan and Ivy Getty, among others.
ALYX USES:
3A-3C
For curls of all types
@alyxliu
