you have objectively good hair (it’s ok to admit it): it’s not too dry, too greasy, or too flat. but some days? you feel like it’s missing that certain *something*. powered by shea butter and aloe extract for moisture balance and glossy shine, consider the NOURISH & SHINE line your new everyday ride-or-die.
1A–4C For all hair types
THE FORMULA
An all-rounder daily cleanse and hydration boost that suits all hair types (think: lucky, unfussy hair), focused on nourishing your strands and making them shine. Contains moisturizing Shea Butter and Aloe Extract to leave hair feeling hydrated and healthy.
while your friends need an hour to blow dry and iron their hair, yours insists on falling straight on either side of your face. they’re jealous, but you’re bored. enter our BIG HAIR line; infused with plumping avocado and macadamia oils to build serious body and fullness.
1A–1C For straight or fine hair
THE FORMULA
This one’s for the straight and/or fine types (we see you). Natural ingredients such as Avocado Oil and Macadamia Oil help to invigorate your strands—leaving hair feeling plump, balanced and full of body.
you and your hair get along sometimes, but other times it has zero chill and frizz and flyaways get the better of you. what you want is to finally nail that effortless wave, sans frizz.. enter our BYE BYE FRIZZ line, designed to calm unruly hair. finesse your waves and smooth things over for good.
2A–2C For wavy or frizzy hair
THE FORMULA
For those looking to tame their frizz, this is The One. Nourishing Jojoba Oil and Almond Oil work to smooth and soften hair so you get less frizz and flyaways, and more of what you actually want your hair to do.
whether you have tight ringlets or looser loops, your hair often feels like it needs a supportive hug, so your curls look more like… curls? iykyk. luckily CURL POWER delivers, with plenty of natural oils such as coconut and grapeseed, for definition, shape and protection.
3A–3C For curls of all types
THE FORMULA
Specially created for all kinds of curls (yes—even yours), this hydrating formula contains Coconut Oil and Grapeseed Oil to soften and protect your precious strands. Curls are left feeling smooth and defined, for your best-ever hair.
your hair is coily and coarse, which of course means big personality. but unfort it also means your hair sits somewhere between dry and fully parched on the dryness scale. enriched with cocoa butter and oat extract for MAX MOISTURE, this line is a big drink of water for thirsty hair.
4A–4C For dry hair or coils
THE FORMULA
Whether your hair is curly-to-coily, or just in need of an intense moisture boost, this one’s for you. We put in seriously nourishing ingredients like Cocoa Butter and Oat Extract to optimally hydrate hair, combating dryness and helping with frizz along the way.
