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  • Formulas targeted to your hair type
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4A-4C

For dry hair or coils

Max Moisture

Intense Moisturizing Shampoo

12 FL OZ / 354 mL

Being MAX MOISTURE Intense Moisturizing Shampoo is for hair in need of an intense hydration boost, whether coily (type 4A-4C) or otherwise dry. This dermatologically tested, sulfate-free and silicone-free formula contains naturally derived ingredients such as Cocoa Butter and Oat Extract to combat dryness, providing a supportive wash to hair in need of deep nourishment. 

Hydrating daily shampoo
For dry hair or coils
Provides hydration and nourishment
Contains Cocoa Butter and Oat Extract
No sulfates, silicones, parabens or phthalates
Dermatologically tested
Certified cruelty-free

COCOA BUTTER
deeply hydrating and nourishing

OAT EXTRACT
combats dryness and frizz

Apply to wet hair, lather and rinse well. Pair with Being Intense Moisturizing Conditioner, or mix-and-match with another Conditioner from the Being line depending on your hair type and texture.

Aqua (Water), Cocamidopropyl Betaine, Sodium C14-16 Olefin Sulfonate, Sodium Chloride, Coco-Glucoside, Glycerin, Glycol Distearate, Sodium Cocoyl Isethionate, Avena Sativa (Oat) Flower/Leaf/Stem Extract, Theobroma Cacao (Cocoa) Seed Butter, Tapioca Starch, Disodium Laureth Sulfosuccinate, Acrylates Copolymer, Propylene Glycol, Sodium Benzoate, Polyquaternium-10, Panthenol, Guar Hydroxypropyltrimonium Chloride, Disodium Edta, Polyquaternium-6, Citric Acid, Pentylene Glycol, Phenoxyethanol, Butylene Glycol, Parfum (Fragrance), Hexyl Cinnamal, Linalool.

  • No sulfates
  • No parabens
  • No silicones
  • No phthalates
  • For all hair types
  • Dermatologically tested
  • Certified cruelty-free
  • Leaping Bunny approved
  • Ethically sourced ingredients
  • Recyclable
  • Formulated with trichologists
Being Max Moisture Shampoo Tube
  • formulas targeted to your hair type
  • formulas targeted to your hair type
  • formulas targeted to your hair type
  • formulas targeted to your hair type
  • formulas targeted to your hair type
  • formulas targeted to your hair type
Coily (zig-zagging) lines icon

4A-4C

Coily or Dry Hair

your hair is coily and coarse, which of course means big personality. but on the desert scale? your hair sits somewhere between dry and parched. this isn’t a roast—pardon the pun—we’re here to help! turns out dry hair starts with a stripped scalp, and washing with harsh surfactants or too frequently can be causes. enriched with cocoa butter and oat extract for MAX MOISTURE, this line is a big drink of water for thirsty hair.

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