- Haircare for Being you
- Shop Now @ Walmart
- Formulas targeted to your hair type
- Shop Now @ Walmart
- Haircare for Being you
- Shop Now @ Walmart
- Formulas targeted to your hair type
- Shop Now @ Walmart
View
being is a community-led hair care brand with a line of moisture-rich shampoo, conditioner, treatments and styling products created to meet all hair types exactly where they are. being was born to finesse and de-stress what you have, rather than trying to make it something it’s not. whether you’re curly and coarse or fine and flat, we’re here to guide you through a custom routine to unlock your best hair yet.
being was created with trichologists, and under the expert guidance of our being advisory board. we consider our advisory board our spirit guides, made up of expert hairstylists, writers, content creators and advocates who bring their lived experiences (and often, frustrations) with haircare and the beauty industry to help us create a brand that works for your hair, not against it.
our range of targeted haircare formulas currently includes shampoo, conditioner, leave-in conditioner and hair masks for hair types 1-4, along with an all-rounder shampoo and conditioner suited to all hair types. discover our full range here and in-store and online with walmart
our formulas are targeted to specific hair types, meeting your hair exactly where it is when it comes to moisture levels, frizz, volume, shape and texture. hero ingredients (think coconut oil, shea butter, aloe, jojoba oil, grapeseed oil and oat extract) are selected based on your hair’s particular wants and needs. whether it’s a little extra moisture, volume or definition you’re chasing, our formulas are designed to give you more of what you like about your hair… and less of what you don’t.
though the world of haircare is growing, it still suffers from a literacy problem. people often don’t know what their hair needs, or when they do, they find that existing ranges are either one-dimensional, or messaging is alienating (usually focusing on what they need to ‘fix’ or change about their hair). in short, haircare needed to catch up to skincare: a category that has long made it intuitive and simple to build a custom routine that works for any skin type. hair is as equally nuanced as skin, but not nearly as easy to navigate—and being is here to change that. whether you’re curly and coarse or fine and flat, we’re here to guide you through a custom routine to unlock your best hair yet.
in the USA, you can find being exclusively @ Walmart, both instore and online. (we’re kinda hard to miss!)
yes, all being products are leaping bunny approved for being cruelty-free (yay). leaping bunny is the internationally recognised gold standard for cruelty-free beauty, recognizing brands who are committed to cruelty-free practices in all areas of the supply chain. you can read more about leaping bunny at leapingbunny.org/
being products do not contain any animal-derived ingredients and are therefore considered suitable for use by vegans (yay). while we don’t actively pursue third-party vegan certification for our products, we instead focus our efforts on our full Leaping Bunny approval. along with being a super cute little guy, the Leaping Bunny is the globally recognisable gold standard for cruelty free cosmetics. it’s awarded to brands that meet criteria across product development, supply chain and distribution.
our products are considered reef safe as they do not contain ingredients that are potentially harmful to reefs (such as oxybenzone, homosalate, octinoxate, cyclopentasiloxane, octisalate, cotocrylene or parabens).
while our products contain some natural ingredients and naturally derived ingredients, they are not all-natural or made from *only* natural ingredients. while we support brands who take a totally natural approach to their formulas, we don’t consider this to be the best approach to your haircare routine. we’re always happy to provide formula and ingredient info to help you feel as informed and empowered as possible when it comes to the products you’re using.
while there isn’t a standard definition of ‘biodegradable’, we are in the process of attaining a full analysis of our products’ speed of biodegradability and will make this available in due course.
our products don’t contain ingredients which are known to cause septic system issues, such as antibacterial chemicals, disinfectants, chlorine bleach, methylisothiazolinone. therefore they’re considered septic-safe.
apply to wet hair, lather and rinse well. follow with the conditioner of your choice, either from the same line, or customized to suit your hair’s needs.
after shampooing, apply conditioner to wet hair—focusing on lengths and ends—gently massage and rinse. pair with a shampoo from the same line, or customized to suit your hair’s needs.
after washing and out of the shower, add a small amount to damp hair, focusing on ends. do not rinse out. style as usual (and expect less frizzy, more glowy hair as a result)
1-2 times per week, apply hair mask to damp or dry hair from ends to roots and leave for 10 minutes before rinsing out.
type 1 hair is often super straight to the point of having no wave or bend to it. type 2 hair is wavy up to what some would consider a loose curl. type 3 hair is what you’d recognise as curly, though curl tightness and patterns differ a *lot*. the same goes for type 4, or coily hair, which covers loose to tight coil patterns. then, the letter (A, B or C) that goes with that type number is based on your hair’s thickness, A being thin and fine through to C which is thick and dense. it’s important to note that you can have more than one hair type, with different curl patterns (or lackthereof) and thicknesses growing from different areas of your scalp.
good question! we’re glad u asked. head over to our hair glossary page to find the hair type you most closely relate to. if you’re still stuck, try taking our hair quiz to help work out your hair’s types and needs when it comes to products and routine.
our CURL POWER line will give your hair moisture and extra definition. it’s been specially formulated with hydrating and nourishing ingredients, and is a fav for those with curls.
our MAX MOISTURE line is specially formulated for dry hair and/or coils, with super nourishing ingredients such as cocoa butter and oat extract.
BYE BYE FRIZZ does what it says on the tin, so to speak! it helps smooth annoying frizz and flyaways for more shape and definition to your wave/curl.
we’d recommend our BIG HAIR Shampoo for a thorough cleanse, with the matching BIG HAIR Conditioner. those with oily scalps should keep conditioner away from the roots and focus on lengths and ends.
we’d recommend our BIG HAIR Shampoo for a thorough cleanse, with either the matching BIG HAIR Conditioner, or our NOURISH + SHINE Conditioner. those with oily scalps should keep conditioner away from the roots and focus on lengths and ends.
dry hair types have come to the right place. our MAX MOISTURE line is specially formulated to hydrate and nourish dry and depleted strands, with cocoa butter and oat extract. there’s a gentle shampoo, nourishing conditioner and tailored leave-in and mask treatments too to boost moisture levels and get you back to that good-hair glow.
we put our product lines together with ease in mind, helping to demystify your haircare routine with products that are suited to your hair type and its particular needs without needing to search for them. that said, it’s your hair! do what works. you might find our BIG VOLUME line gives you the thorough, invigorating wash your roots need, while your ends need extra moisture or definition with CURL POWER or MAX MOISTURE. your being routine is fully customisable.
yep, our range (including shampoos, conditioners, leave-ins and masks) is suitable to use as part of your usual routine on both your natural hair and your weave. our CURL POWER and MAX MOISTURE lines are both focused on adding as much hydration as possible to your hair with natural oils and butters, and have been specially formulated for type 3 and type 4 curls and coils.
while everyone’s approach to maintaining braids and locs is different, being products should fit easily into your current routine. our formulas are free from sulfates and silicones, and contain moisturizing and nourishing ingredients such as natural oils and butters.
unfortunately our products are not suitable for use with keratin treatments. those with keratin treatments are advised to avoid sodium chloride, an ingredient which we use in some of our formulas.
yes, all being products are considered color-safe and don’t contain ingredients such as sulfates which can cause color to fade unnecessarily.
where possible, store products out of direct sunlight in a cool place. keep the lids firmly closed while not in use and do not expose the formula to unecessary air or moisture.
the shelf life of all being products is 36 months unopened, 12 months opened, if kept according to the above suggestions.
our formulas have been consciously created without ingredients such as sulfates, parabens and phthalates, are dermatologically tested and fully safety compliant. however—as when adding anything new to your beauty and haircare routine during pregnancy or breastfeeding—always read the label and check with your doctor if you’re unsure (also hey, congrats!)
our products are designed for use by adults and haven’t been tested on or for children, so we can’t recommend this.
yes, all being products are dermatologically tested for potential skin allergies and reactions and have been found to be safe. that said, individual reactions can occur and we’d recommend a skin patch test if you’re prone to allergies and skin flare-ups. if anything doesn’t feel quite right, discontinue use.
unfortunately being products aren’t formulated especially for sensitive or irritated skin/scalp, so we’re not able to recommend any of our lines for those concerns. we’d recommend looking for products that are specially formulated for sensitive and/or irritated scalp, if you’re not already!
unfortunately being products aren’t formulated especially for dandruff. we’d recommend looking for products that are specially formulated for dandruff and/or sensitive scalp, if you’re not already!
our products have not been specifically tested for being non-comedogenic, however they have a low risk of pore clogging and are non-irritating.
our products undergo several rounds of testing and formulation, including but not limited to: dermatological testing, stability testing, microbiological testing, preservative efficacy testing, heavy metal testing, as well as post-production consumer testing. it’s important for us that our products and their ingredients don’t undergo animal testing, and so being is Leaping Bunny approved by animal protection and advocacy organisation Cruelty Free International.
yes, we have safety data sheets for all our products and are happy to share these on request. please contact us and our team will assist.
yes, we have heavy metal testing resports along with safety data sheets for all our products and are happy to share these on request. please contact us and our team will assist.
yes, all being products are silicone free.
yes, all being products are paraben free.
yes, all being products are sulfate free.
yes, all being products are phthalate free.
yes, all being products are aluminum/aluminium free.
yes, all being products are dye/colorant free.
yes, all being products are BHA/BHT free.
yes, all being products are free from mineral oils and palm oil.
yes, all being products are free from paraffins.
being products are not preservative free. we use amounts of preservatives to help protect you and your formula from unwanted and potentially harmful mould and bacteria, and to improve the shelf life of your being products.
being products are not phenoxyethanol free. we use amounts of phenoxyethanol and other preservatives to help protect you and your formula from unwanted and potentially harmful mould and bacteria, and to improve the shelf life of your being products.
some of our formulas contain sodium chloride, which is a type of salt. however, the amount of sodium chloride in our formulations is low and won’t form a high concentration of saline during use, nor should they cause dry skin/scalp.
our products may contain ingredients derived from wheat, gluten, corn and/or almond. we follow the International Nomenclature for Cosmetics Ingredients (INCI) and fully disclose all ingredients on labels. If you have Celiac-Sprue Disease, we recommend that you check with your physician as to whether topical use of grain derivatives may cause symptoms for you.
hexyl cinnamal is not intentionally added to our formulations, but it may be a by-ingredient in some fragrance. In this case, the percentage of hexyl cinnamal would be no higher than 0.01%.
some of the fragrance ingredients used in our products can be potential allergens for some inviduals, and so we disclose these on our labels as per regulatory frameworks. the amounts are all under the respective safe limits as set by the IFRA. IFRA standards ban, limit or set criteria for the use of certain ingredients, based on extensive scientific evidence and consumer feedback. if you are concerned about particular ingredients, we recommend a skin patch test before use.
along with being found on our packaging, ingredient lists are included in full on our product pages. if you have nitty-gritty questions about our ingredients and their origins, feel free to email or DM us!
